The WISE Portal 2.0 solution—Timely delivery of tailored mobile Internet services

high expectations at a time when deregulation and open systems have made the competitive landscape more aggressive. The mobile Internet offers a golden opportunity for creating new services and new revenue streams. The key to unlocking these opportunities is the ability to deliver services and applications that work, are available at the right time, and offer personalization. The tool that enables mobile operators and service providers to deliver personalization is the portal. Over the past decade or so, the development and operation of portals over the fixed-access Internet have taught us many lessons, and these have been brought to bear on the development of Ericsson’s WISE Portal solution. In the mobile environment, the portal enables its owner—the network operator or service provider—to tailor mobile Internet offerings to match the market requirements. For the user, the mobile portal provides a familiar, personalized service interface to employ the mobile Internet as a valuable yet simple tool that makes everyday life easier and more fun. An effective mobile portal helps ensure rapid end-user acceptance of mobile Internet services. Ericsson’s WISE Portal 2.0 is designed for the creation and delivery of targeted mobile Internet services that are user-friendly and closely tailored to individual users’ needs. The solution has a crucial role to play in helping mobile users to access the services and information they want quickly and with a minimum number of clicks. Moreover, users can personalize the portal to suit their own preferences and needs. The WISE Portal 2.0 seamlessly integrates the Internet and wireless application protocol-based (WAP) services so that they can be accessed from any personal computer, WAP phone or other mobile device.